Aldebaran is a multi-therapeutic digital medical assistant founded in 2021. The med-tech startup's purpose is to ethically assist doctors in providing better and more effective care.

We collaborated in the context of a 6 weeks challenge. We repositioned the brand and optimized the user-friendly form. Our rebranding emphasizes warmth and humanity through a new name, simple logo, comforting colors, and a readable font. Personalized features and playful elements make the form more enjoyable, while efficiency is improved with progress tracking and a vertical menu. Ultimately, the goal is to improve the relationship between people and the medical world, reducing anxiety and frustration.

Illustration by Erika Garcia.