Tastyn is the ultimate destination for those seeking to eat better effortlessly at work. With a focus on fresh, healthy, and affordable products, Tastyn's identity revolutionizes the concept of wholesome food. It specifically caters to young professionals who prioritize both nourishment and enjoyment, emphasizing three key values: pleasure, simplicity, and conviviality.

Commissioned to create the identity from scratch, I crafted Tastyn's brand to reinvent healthy food with a focus on pleasure, simplicity, and conviviality. The result is an identity that exudes a vibrant and inviting atmosphere, inviting customers to indulge in delicious and nourishing meals. We made a conscious choice to embrace a modern and playful aesthetic, reflecting Tastyn's commitment to making healthy eating enjoyable and accessible. The color palette combines fresh and vibrant tones, conveying a sense of energy and vitality.