Zero to One is an event organized by the Lyon-based incubator H7, aimed at guiding startups from 0 to 1. Through inspiring conferences and workshops, participants have the opportunity to network and acquire valuable tools for their entrepreneurial journey.

I was tasked with creating the festival's visual identity, visuals, and website, ensuring a cohesive connection with H7's brand. Working closely with the H7 team, we sought to bring the identity to life by capturing the essence of learning new skills. The illustrations were meticulously crafted using only four distinct geometric shapes, all contained within a square, maintaining consistency throughout. This deliberate design choice allowed for a flexible and versatile graphic system, enabling various applications such as stacking, scaling, or even creating patterns through repetition. Individually, the shapes evoke distinct universes, while collectively they form a cohesive unit that represents Zero to One.